More than nine in ten websites belonging to Fortune 500 companies are at risk of having their search rank position demoted if Google changes its mobile algorithm to favor websites that meet its mobile recommendations, according to a study released yesterday by Pure Oxygen digital marketing consulting firm.
Earlier this month, Google laid out some recommendations for websites handling requests from the mobile Web. The company did not say it would demote sites that don’t meet the standards, but it is likely to do so eventually.
“It’s unclear how just how strict Google will be with regard to compliance,” said Pure Oxygen CEO Brian Klais. But, he noted, “For merchants preparing for the holiday season, the urgency to act is right now as a non-trivial amount of revenue could be at stake.”
Though 45 percent of the Fortune 100 offer dedicated mobile sites, none fully complies with Google’s mobile site requirements, the study found, based on a test run of the standards.
Just a third of the companies serve mobile content for the deeper portions of their sites and 56 show users conducting mobile search according to Pure Oxygen.
The companies best positioned to meet Google’s mobile standards are Disney, GE and JP Morgan, the study found.