In the meta-story of the week, you will soon be able to shoot-em-up Walt Mossberg style and mow down pesky Gizmodo blogger Brian Lam (BLAM!) on your iPhone.
Lam complained about The Wall Street Journal‘s Mossberg –and the PR people who give him preferential treatment— just two days ago on Twitter. “Walt Mossberg’s Embargo Blaster!” is the product of an iPhone game construction kit called Sketch Nation, developed by Engineous Games. For a buck, you can use some scissors and your iPhone camera to create your own shooter, and share the custom game with others.
The meta-meta part is that the game is the creation of Engineous’s PR guy, Ed Zitron, account executive at TriplePoint PR.
“Dude. I sat there 3 hours after work drawing black lines around photo-shopped Mossberg heads,” said Zitron over chat when PRNewser asked him how it got done. The game caught the attention of MobileCrunch, and of course, Walt Mosspuppet.