Morning Reading List, 09.21.07

morningsun.gifGood morning Washington.

  • In the latest media fist fight match-up, you think Keith Olbermann would win over Bill O’Reilly.

  • David McGuire is leaving his post as the Director of Communications at the Center for Democracy & Technology to join 463 Communications.

  • Folio reports, “Consumer magazines posted a one percent increase in the share of the media advertising revenue pie during the first half of 2007 when compared to the same period in 2006, according to the Magazine Publishers of America, citing TNS Media Intelligence figures.”

  • “In the news, General David Petraeus’ long-awaited progress report on the war in Iraq made the Iraq policy debate last week’s most heavily covered news story — 36% of all national news coverage was devoted to this story. The public focused intently on Iraq as well. The situation on the ground in Iraq was the most closely followed news story of the week, while one-in-four paid very close attention to Petraeus’ report,” according to the Pew’s weekly News Interest Index.

  • Media Daily News reports, “Media company chief executives participating in the opening day of Goldman Sachs’ annual Communacopia conference widely acknowledged the vulnerability of conventional television and print advertising, while hedging big bets on online target marketing, which has the potential of generating more wealth and sustained value across all of their platforms and businesses.”

  • Bloomberg reports, “Google Inc. extended its lead in the Internet search market over Yahoo! Inc. and Microsoft Corp. in August, capturing more than half of U.S. queries for the ninth straight month, a researcher said.”

  • Poynter Online reports, “Changes in the way news is consumed have increased the demand for journalists to gather sound, pictures and video, as well as words on paper. Whichever you use, never forget that it’s not the tool that matters as much as the way it’s used.”

  • Los Angeles Times reports, “‘Swingtown’ is a CBS television show, scheduled for midseason, about partner-swapping couples. It’s also what CBS executives lightheartedly call their new Internet strategy. The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to, the network is letting them couple with any website that people might visit.”

  • USA Today reports, “Children lose when a company acquires multiple TV stations in their town, according to a study out Thursday from a group that wants to stop the Federal Communications Commission from relaxing ownership rules.”

  • Ross Douthat writes, “Chait-Mania ’07 is over, but like Will Wilkinson, I want to make one last point. It concerns a secondary thesis of Jon’s book – his argument that the Republican Party, and particularly the Bush Administration, has been able to disguise the radicalism of their agenda by effectively gaming the press corps.”

  • His Extreme-ness shows us why CNN is “the most trusted source of hate.”

  • Sad news from Reuters. “Surfing the net has become an obsession for many Americans with the majority of U.S. adults feeling they cannot go for a week without going online and one in three giving up friends and sex for the Web.”

  • Wall Street Journal reports, “Walt Disney Co.’s ABC became the latest major network to strike a deal with AOL allowing its full-length prime-time shows to be available free on the Time Warner Inc.-owned portal.”

  • Reuters reports, “Tribune Co, which is going private in an $8.2 billion deal, said on Thursday that revenue fell in August because of a drop in publishing and advertising sales at its newspapers.”

  • Is the Washington Times’ John McCaslin a Clinton?

  • National Public Radio is looking for a Design Director, NPR Digital Media, a Search Engine Optimization Specialist, NPR Digital and a Programmer, NPR Digital Media.

  • Towne Group is looking for an Associate Producer/Promotions for the Pentagon Channel.

  • United States Coast Guard is looking for a Public Affairs Specialist.

  • Federal Reserve Bank of Richmond is looking for a Senior Editor.

  • Liberty University is looking for a Photographer.

  • Army Times Publishing Company is looking for a reporter to cover the Federal Government.

  • Carroll County Times is looking for a City Editor.

  • The Baltimore Examiner is looking for a Marketing Research Analyst.

  • Gail Ross Literary Agency is looking for a Paid Intern.

    Hat Tips: DCRTV, TVNewser, IWantMedia, Romenesko, MediaBistro, JournalismJobs, JournalismNext