Morning Oopsies: What the Hell is ‘OLITICO’?

Last we pointed out that Politico Mike Allen’s use of “buro” was confusing in that was he referring to a “bureau” or a “burro” — we hoped for the small donkey. Afterward we got mail saying “buro” is really a very common newsroom slang.

We’re all for shortening things up to sound cool. But these may be going overboard.

1. On Saturday at 3:33 p.m. Allen fired off a version of Politico Playbook that slightly altered the name of his publication, and we’ve gotta say, it’s catchy. We can envision a day when it might be just “TICO” for short.

Date: Sat, Jun 23, 2012 at 3:33 PM
Subject: Fw: OLITICO Playbook, presented by Goldman Sachs – 136 days to election – How the two sides will spin Supreme Court ruling — Obama personally hits Romney’s Bain record: ‘outsourcing pioneer’ — Luke Bassett, Kirk Whitworth, Justice Thomas b’days

2. And this morning Allen switched up the word “hardball” but hey, what do we know, maybe MSNBC Chris Matthews’ late afternoon show ought to be free of a hard “d” after all. Weirder still, at 10:33 Allen sent a “RESEND” on Playbook so we were sure the “d” would be back in. Nope. Still gone. Still “Harball.”

Date: Mon, Jun 25, 2012 at 8:24 AM
Subject: POLITICO Playbook, presented by — DEFENSE BIGS PLAY HARBALL: THREATEN MASS LAYOFFS IN FALL — JEN PSAKI RETURNS FOR OBAMA CAMPAIGN II — Obamacare crushed in TV ad war — Tita Freeman, Josh Lahey, Justice Sotomayor b’days