Morning Media Newsfeed: Yahoo! Eyes Hulu | Gawker Raises $200K | Fashion Mags’ Ad Report

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Yahoo!’s Bid for Hulu in $600M to $800M Range (AllThingsD)
According to numerous sources close to the situation, Yahoo! has bid from $600 million to $800 million for the premium video site Hulu. The reason for the wide range is due to the fact that the Silicon Valley Internet giant — similar to most bidders in the new effort to acquire Hulu — has proposed several different prices based on a variety of circumstances. That includes the length of the licensing rights for content and how much control the programming companies selling Hulu have over their media. BuzzFeed Other companies reportedly bidding for Hulu include: Time Warner Cable, DirecTV, former News Corp president Peter Chernin, private equity firm Guggenheim Partners, where former Yahoo! interim CEO Ross Levinsohn now resides and talent agency William Morris Endeavor in partnership with SilverLake Partners. TechCrunch One of the biggest questions that any bidder will face as it considers buying Hulu is what content rights the company will have and for how long. Since its founding, Hulu has famously had exclusive access to content from three of the four major broadcast networks. But it’s become increasingly clear that exclusivity is probably not in the best interests of Fox, ABC or NBC. Quartz / Christopher Mims By contrast with Tumblr, there is nothing exciting about buying Hulu. The video site’s current owners are a bunch of utterly traditional media companies that provide much of the video for it, including Walt Disney, Comcast, NBCUniversal and News Corp. But Hulu has 4 million subscribers — double the number just a year ago — who pay $7.99 per month each. That’s due entirely to Hulu’s ability to strike deals with various US television networks, including ABC, Fox, NBC and CBS, for their current shows and/or libraries of old episodes. Throw in advertising revenue, and the site brought in $695 million in 2012.

Gawker Meets $200,000 Fundraising Goal to Purchase Alleged Ford Video (The Globe and Mail)
Gawker has met its $200,000 fundraising goal to buy a video allegedly showing Toronto mayor Rob Ford smoking crack cocaine, but the destination of those funds remains murky: Not only has the site lost contact with the brokers of the purported video, but its promise to donate the money if the deal goes south has not been warmly received by Canadian non-profits. NY Observer It appears Gawker’s publicity stunt has transformed into an online platform for Toronto residents to come together and express their disdain for Ford. They may never share in Gawker’s pageview profits, but they’re not in it for the money. It’s not business, just politics. Ad Age / The Media Guy Gawker has always had the most delightfully codependent relationship with its readers. I do mean that in the psychological/clinical — i.e., unhealthy — sense.

Fashion Magazines See Bump in Ad Pages in First Half (WWD / Memo Pad)
Memorial Day weekend could not have come soon enough for the magazine industry. With less than two months to go before the make-or-break September issues close, the pressure is on to enter the last stretch of the year on a strong note with advertisers. From January to March, magazines had a total of 31,137 pages, down 4.8 percent, according to the Association of Magazine Media.

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CNN Partners With BuzzFeed on YouTube Channel (THR)
CNN Worldwide president Jeff Zucker’s facelift at the cable news network continues with a social media initiative designed to capitalize on the network’s vast video archive. CNN is partnering with viral video destination BuzzFeed to launch a YouTube channel that gives BuzzFeed access to CNN’s video archives for use in creating mash-up news videos. WSJ The announcement marks BuzzFeed’s latest effort to establish itself as a news source among 18-34-year-olds, a demographic that advertisers are eager to reach through the Web. Earlier this month, BuzzFeed launched a business news site aimed at expanding its social media reach to sites like LinkedIn.

How Billionaire David Koch Shut Down A PBS Documentary That Offended Him (The New Yorker)
Last fall, Alex Gibney, a documentary filmmaker who won an Academy Award in 2008 for an exposé of torture at a U.S. military base in Afghanistan, completed a film called Park Avenue: Money, Power and the American Dream. It was scheduled to air on PBS on November 12. The weekend before Park Avenue aired, Gibney said, it was clear that “something weird had happened.”

Sniper Fire Kills Syrian Journalist in Lebanese Border Attack (TheWrap)
Sniper fire killed a well-known Syrian journalist working for a pro-government television channel near the Lebanese-Syrian border on Monday, the state news agency said in Beirut.

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Al Jazeera America Shifts Focus to U.S. News (NYT)
While it has a foreign name, the forthcoming Al Jazeera cable channel in the United States wants to be American through and through. When Al Jazeera’s owners in Qatar acquired Al Gore’s Current TV in January, they said that Current would be replaced by Al Jazeera America, an international news channel with 60 percent new programming from the United States. The remaining 40 percent, they said, would come from Al Jazeera English, their existing English-language news channel in Doha, Qatar, that is already available in much of the rest of the world.

Hearst Is The Latest Publisher to Jump on Native Ad Trend (Adweek)
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being rolled out to the market, are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video.

One-Day Deals Making eBooks Brief Best Sellers (NYT)
One Sunday in May, the crime thriller Gone, Baby, Gone, by Dennis Lehane, sold 23 eBook copies, a typically tiny number for a book that was originally published in 1998 but has faded into obscurity. The next day, boom: it sold 13,071 copies.

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Viacom’s Sumner Redstone Celebrates 90 With Big Bump in Net Worth (LA Times / Company Town)
Viacom chairman Sumner Redstone celebrated his 90th birthday Monday. Not to worry. Redstone has plenty of reasons to celebrate this year. Just last week, Viacom stock hit an all-time high. Redstone also received an early birthday present from Viacom’s board, of which he serves as chairman. The group voted to raise Viacom’s quarterly cash dividend to 30 cents a share, up from the current 27.5 cents a share.

BBC Suspends Technology Officer After Digital Media Initiative Failure (The Guardian)
The BBC has suspended its chief technology officer and admitted wasting nearly £100 million on a five-year project intended to make the corporation “tapeless,” saying that to continue with the project would be “throwing good money after bad.”

NYT Is Open for Programmatic Business — But ‘Issues’ Remain (AdExchanger)
For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher’s display ad business: programmatic media buying methods. With May’s hire of online ad veteran Matt Prohaska as programmatic advertising director, the New York Times still regards exchange and automated media selling environments with a clear degree of concern, but one that it can manage and begin to use to its advantage.

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The Big Items on The FCC’s To-Do List (Adweek)
Did anyone really think that Julius Genachowski wouldn’t leave the media ownership rules for the next guy? Or the always-in-court, nearly impossible to legally defend broadcast indecency rules? Even with 11th-hour pushes to take on both, it was clear throughout Genachowski’s tenure as Federal Communications Commission chairman that his heart was in expanding broadband and wireless services.

Has Yahoo!’s Relaunch of Flickr Revitalized The Photo Service — or Ruined It? (GigaOM)
Some of the criticism Yahoo! has gotten about its Flickr relaunch likely comes from users who are resistant to change of any kind — but critics have also raised some good questions about how it changes the service’s focus.

David Carr Ran into Amanda Bynes in The Emergency Room (NY Observer)
What are the odds? New York Times media reporter David Carr slipped in the rain on Thursday night and broke his arm in three places. In an odd twist of fate, Carr, while waiting to be treated at St. Luke’s Roosevelt Emergency Room, saw a be-wigged starlet in handcuffs who has become a tabloid fixture of late: Amanda Bynes.

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