Morning Media Newsfeed: NYT Back Online | Twitter Buys Trendrr | Gannett Cuts 200 Jobs

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New York Times Website Back up After Cyberattack (USA Today)
The New York Times‘ website was back in business Wednesday, a day after it was hacked by what appears to be the Syrian Electronic Army. “The situation is close to being fully resolved,” said Times spokeswoman Eileen Murphy, in a statement. LA Times The take-down of the Times‘ website for nearly two days this week exposed how easily computer hackers can exploit the Internet’s Achilles’ heel. As the website was being restored Wednesday, the tech industry scurried to assess the high-profile cyberattack and weigh what measures could be taken to prevent a similar breach. The Washington Post These attacks, which continued to effect some users of the Times and Twitter well into Wednesday, may have such long-lasting effects for two reasons, said Kenneth Geers, a senior global threat researcher at the security firm FireEye. For one, it takes a while for DNS information to move throughout the network — which could explain why some, but not all, users had trouble with the sites under attack. Geers also said that those in charge of security for the Times and Twitter may not have expected this kind of attack, and were caught unaware. “Some networks may never be the same” after this kind of attack, he said. Bloomberg Chalk one up for Twitter Inc. While The New York Times and Google Inc. had visitors to their sites redirected this week by hackers, the microblogging service was better able to deflect attacks because of a simple tool called a registry lock.

Twitter Acquires Social TV Tracker Trendrr (AllThingsD)
Twitter has acquired Trendrr, a social tracking TV service that until Wednesday competed with Twitter’s own in-house analytics products. Why buy Trendrr? Well, for one, it keeps any future social TV analytics deals out of the hands of other social networks. Like, oh I don’t know, Facebook — which has made its social television ambitions crystal clear in recent months. Mashable Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show’s Twitter account, or show up on air during The Bachelor. LostRemote If Twitter’s acquisition of Bluefin Labs six months ago reflected its “commitment to the social TV market,” then Wednesday’s announcement that it bought Trendrr reflects its efforts to dominate the social TV space outright.

Gannett Cuts Roughly 200 Jobs at Local Papers (TheWrap / MediaAlley)
Gannett has laid off about 200 employees at its local papers over the last month. “Some of our community publishing sites are making cuts to align their business plans with local market conditions,” company spokesman Jeremy Gaines told TheWrap. Gannett-owned USA Today, which was not hit by layoffs, reported that they totaled “a couple of hundred jobs.”

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CNN, MSNBC Air ‘I Have A Dream Speech’ in Its Entirety (HuffPost)
In a rare move, CNN and MSNBC both aired Martin Luther King’s historic “I Have A Dream” speech in its entirety on Wednesday. The 17-minute speech is not often seen on television, and both networks ran it following the celebration of the 50th anniversary of the March on Washington. The Washington Post / Erik Wemple After MSNBC played the whole thing, host Tamron Hall came back on the air, emotionally. “I am fighting back the tears,” she said. “I think that’s the first time in my life — I’m 43 — that I saw the entire speech.” Then, moments later, Hall commended the King family for “rightfully” protecting its “I have a dream” copyright — a policy that’s doubtless to blame for how long it took Hall to view the entire speech. The Washington Post / Josh Schiller The only legal way to reproduce King’s work — at least until it enters the public domain in 2038 — is to pay for a licensing fee, rates for which vary. (Individuals visiting the King Center can buy a recording of the “I have a dream” speech for $20. Licenses for media outlets run into the thousands.)

Golf Channel Has an Epic Fail on Anniversary of ‘I Have A Dream’ Speech (Ad Age / Adages)
In the summer of 1963, Martin Luther King Jr. took the steps of the Lincoln memorial and, in front of a crowd of hundreds of thousands, delivered a speech describing his dream of a United States after racism’s demise. Wednesday, exactly 50 years later, the Golf Channel took to Twitter and told its 200,000-plus Twitter followers to “Tweet your ‘golf’ dream,” using the hashtag “#DreamDay.” “I have a dream that no man, regardless of creed, will ever bogey,” replied one of its followers. Digiday The Golf Channel is a property of NBC, which is running the broader “#DreamDay” hashtag. But something about mixing golf programming and historic civil rights events struck many online as a catastrophic duff. This isn’t the first time a brand has attempted to glom onto the historical and social importance of Martin Luther King Jr.’s groundbreaking speech. Mediaite However, the Golf Channel got support from at least one corner: CNN’s Piers Morgan.

ABC News Reopens Beirut Bureau (TVNewser)
With all eyes on Syria, ABC News has announced plans to reopen a bureau in Beirut, Lebanon. The network’s first bureau there was opened in 1968 by Peter Jennings and closed in the 1990s. “Beirut was a city Peter Jennings made his own. So it’s fitting — and timely — that ABC News is returning to a place that is one of the best listening posts in the Middle East,” managing editor of international news Jon Williams said in a statement. HuffPost Terry Moran, who left his longtime hosting gig at Nightline to become the network’s chief foreign correspondent and news anchor based in London, will report from the Beirut bureau on the growing tension in the region beginning on Wednesday.

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Robin Roberts Returning to GMA Full Time (People / TV Watch)
What a difference a year makes. As the first anniversary of her bone-marrow transplant approaches on Sept. 20, Robin Roberts is this close to being her old self. Referring to her turbulent yet ultimately triumphant recovery process, the Good Morning America anchor, 52, told People, “I’m really at peace now. I’m not as frightened. I feel 90 percent of myself again, and that’s a great feeling.” TVNewser Roberts will return to anchoring GMA five days a week beginning next week, she tells People.

BuzzFeed Has A Medium Problem (PandoDaily)
BuzzFeed ought to thank anti-abortion group Personhood USA, which has exposed a serious flaw in the upstart publication’s system. With a BuzzFeedalicious listicle detailing why Planned Parenthood is the work of a promiscuous, condomless Satan, Personhood has provided a sterling example of why media companies must make a hard choice: Either be a platform or a publication, because you can’t be both.

The Decline And Fall of The Mobile Ad Network (Digiday)
The hype around mobile advertising has been huge, and multiple mobile-specific ad networks and exchanges set up shop hoping to capitalize on the millions of dollars they thought brands would start spending on things like mobile banners. The problem is, that never really happened.

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What The ESPN/Frontline Breakup Teaches Us About Investigative Reporting (Poynter)
As we put the pieces together in this week’s ESPN/Frontline breakup, we’ve learned something about investigative journalism: it’s incredibly difficult for a news organization to hold its own partners accountable. That may have been obvious. But for the 18 months I was the lead writer on the Poynter Review Project, which served as ESPN’s ombudsman, the brass in Bristol, Conn., insisted ESPN could do both. Deadspin Friday’s revelation that ESPN had pulled out of an upcoming documentary series on concussions because of pressure from the NFL was a new variation on an old story. The Worldwide Leader has lashed itself so tightly to the leagues it does business with that it occasionally finds itself in the strange position of having to weigh the wishes of one arm of the network against the prerogatives of its media “partners.”

Arianna Goes (Even More) Global: HuffPost Live Launches WorldPost in Berggruen Institute Partnership (AllThingsD)
HuffPost Live, the Huffington Post’s live-streaming network, is adding a new editorial element — called The WorldPost — in a bid to dramatically expand its global coverage.

The Lawyers Hackers Call (CJR / Cloud Control)
Tor Ekeland works out of the smallest office I’ve ever seen, in the kind of Brooklyn coworking space where a guy is inexplicably asleep in the common area at 2:30 in the afternoon. The office has three chairs and glass walls and is not much wider than the doorway. There’s just enough room for Ekeland, his partner, Mark Jaffe, and, once, a third lawyer who left the tiny firm “for a job that actually paid.” This is where Ekeland was sitting when, earlier this year, Andrew Auernheimer — the hacker and activist known as weev and, also, Ekeland’s very first client when he struck out into private practice — called him and said, “Matthew Keys has just been indicted. You want to take this case.”

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Facebook Spammers Make $200 Million Just Posting Links, Researchers Say (The Guardian)
Spammers posting links on Facebook fan pages to send people to third-party scam sites are earning $200 million every year, according to calculations by a team of Italian security researchers who have investigated hundreds of thousands of posts on the social network.

Playboy Among Most Accurate Magazines, Grammarly Finds (Poynter / MediaWire)
The editing service Grammarly looked at articles in top men’s and women’s magazines, checking for “spelling, grammar and punctuation errors.” The most accurate men’s magazine it found was GQ. Ladies’ Home Journal was the most accurate women’s title. Playboy was No. 4 on Grammarly’s list of accurate men’s magazines, the same position held by Family Circle on its list of women’s mags.

Bob Woodward to Teach Journalism at Yale (Yale Daily News)
In the spring, aspiring Yale journalists will have the opportunity to learn from one of the most famous names in the field, Bob Woodward ’65. Woodward will teach the spring section of “Journalism,” an intensive seminar that the English Department offers each spring and fall.

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Mediabistro Chats

Jorts, Twerk, Selfie: What do you think of the latest additions to the Oxford Dictionary? (via @FishbowlNY)

twitter cocofrique a necessary evil.

twitter JBAPeople That is really fascinating– it’s like urban dictionary!

twitter Christopher Patrick Lembke II Jorts are so 2009 though.

twitter Sandi Siphiwo Citashe We don’t say, “Swag” no more, we say, “Swink!!!”

twitter Robert A B Sawyer Necessary, I suppose, but it saddens me.

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