Morning Media Newsfeed: Int’l NYT Debuts | Capital NY Hires Three | Baldwin’s Mixed Reviews

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International New York Times Kicks Off With Events in Paris, Tel Aviv, Dubai, Singapore And More (Capital New York)
As readers picked up the final issue Monday of The International Herald Tribune under the title it has been known for throughout much of its 125-year history, The New York Times Company is ringing in the paper’s revamp with a series of launch events from Paris to Tokyo and lots of places in between. The promotional push for The International New York Times, which debuts Tuesday as the Times Company’s new English-language foreign edition, kicked off at the Académie Diplomatique Internationale in Paris Monday afternoon with a panel on “News as the New Global Language.” The Guardian In an editorial for the last edition, the IHT‘s Serge Schmemann argues bravely that the rebranded paper will remain vital and relevant because “we still need trusted reporters and editors to sort out the vast waves of information sweeping this chaotic world of ours. We need those first rough drafts, the smart commentary, the impartial news, to function in these times.” FishbowlNY To celebrate the change, the Times put together an interactive feature that you should check out. Among other things, there’s a photo of Andy Warhol reading the IHT. The Times will also offer unlimited digital access to and associated mobile apps through Oct. 19 at 5 p.m. ET.

Capital New York Hires Three Columnists as Relaunch Nears (HuffPost / The Backstory)
Capital New York has been hiring up reporters to cover media and politics since Politico purchased the site last month, following the Beltway site’s model of going big in signature beats before later branching out. Now that Capital is close to filling up its reporter ranks on the politics and media desks, editors are lining up several weekly city columnists for the site’s early November relaunch. Capital’s first three columnists will be Jim Windolf, a Vanity Fair contributing editor who has written for several publications and started the New York Observer‘s “New York World” column; Joanna Molloy, a veteran New York Daily News gossip writer and co-author of a new book on the subject; and Glynnis MacNicol, a writer and co-founder of and former media editor at Business Insider and Mediaite. TheWrap The columns will be New York affairs-centric, as the Huffington Post first reported. Capital editor Tom McGeveran told TheWrap that he wants “columns [to] speak for themselves in specific” when they debut sometime in the fall (their exact start dates and Capital New York’s relaunch are still being worked out, he said).

Ratings: Up Late with Alec Baldwin Debuts Up, Jonathan Larsen Named EP (TVNewser)
Friday’s premiere of Up Late with Alec Baldwin on MSNBC drew 674,000 total viewers and 172,000 adults 25-54, according to data from Nielsen. Compared to the average in that timeslot over the past few weeks, Baldwin’s show was up in both categories, although compared to only last Friday the program was down slightly in the demo. LA Times / Show Tracker The critics weren’t in a forgiving mood. The premiere featured the former 30 Rock actor and his guest, New York mayoral candidate Bill de Blasio, nestled into a green banquette in a set that looked like it was built for a mob-meeting scene in Goodfellas. Slate called it “My Dinner with Alec” and described the proceedings as “willfully wonky.” The Daily Beast called it a “snooze.” THR / The Live Feed CNN seemed to suffer against the new competition. Anderson Cooper shed 52 percent in total viewers, down from 717,000 to 347,000, and 58 percent in the demo to just 111,000 adults 25-54.

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BuzzFeed Hires From Washington Free Beacon (Politico / Dylan Byers on Media)
BuzzFeed leans left. When President Obama, gay marriage and marijuana legalization won big last November, the site declared, “this is the country, and the Republican Party has to adapt.” The site all but endorses a progressive stance on the social issues it covers. It’s readership, according to research published on its own site, is liberal. And yet, BuzzFeed also publishes content from conservative groups. Monday, BuzzFeed announced that it has hired a new deputy political editor to serve under McKay Coppins, a former Newsweek writer who became the site’s top politics editor last year. Her name: Katherine Miller; her provenance: Washington Free Beacon, the pot-stirring, hyper-conservative news and opinion site founded by neocon provacateur Michael Goldfarb.

Harper’s Redesigns Its Website And Embraces Branded Content (NYT)
Harper’s Bazaar is joining the growing list of media properties whose publishers are supplementing more traditional forms of advertising with sponsored content. The magazine, which is owned by Hearst, will unveil a redesigned website at next Monday that will include an updated look and feel (including more white space on its pages) and the ability to share images and text on social media platforms more easily.

YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels (TheWrap)
Alchemy Networks CEO Peter Griffith was one of the first media executives to bet YouTube viewers would pay to access certain channels. His company was one of its initial partners when it debuted subscription channels, launching a network dedicated to videos of rap battles. Even at the time, Griffith acknowledged that he wasn’t sure if it would work. Now? He’s sure. “Most of us are not happy with the numbers we’ve seen,” Griffith told TheWrap, lamenting that the program was “too early” and that there were a lot of kinks for YouTube to work out.

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Media Coverage of The 2012 Election Was Fair And Balanced After All (The Washington Post / The Monkey Cage)
A majority of Americans distrust the media. Scholarly assessments of the media are usually no better. And these sentiments often reach fever pitch during a political campaign when the news media are accused of emphasizing trivia or being flat-out biased toward one candidate. Ultimately, when we looked at the average across the entire fall campaign (and the same was true in the summer), we found that the tone of the coverage of the two candidates was almost exactly the same. Neither was covered much more positively or negatively than the other.

Hearst to Move Country Living‘s Edit Operations to Alabama (Ad Age / Media News)
Hearst Magazine is moving Country Living‘s editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move. Country Living‘s full-time edit staff in New York is “a little over 20,” according to the company. That’s how many it expects to hire in Birmingham, where the new edit staff will be in place by March, according to Hearst. FishbowlNY Rachel Hardage Barrett has been named editor-in-chief of Country Living. Barrett comes to Country Living from Southern Living, where she served as executive editor. Prior to that she spent seven years at Real Simple.

Passing The Hat for Journalists (Capital New York)
On Sept. 30, Jina Moore, a senior nonfiction editor at Guernica magazine, made a plea to her friends and contacts: Please give Guernica money. Since its founding in 2004, the non-profit, bi-weekly online journal covering the arts, politics and current affairs has been run on an all-volunteer basis, with minor costs like Web maintenance and marketing covered by a piggybank full of reader donations.

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Netflix, as Easy as Changing The Channel (NYT)
The television two-step is familiar to nearly every household with a TV set and a Netflix subscription. To watch cable, the television must be on one setting; to browse Netflix, it has to be on another. For some family members, toggling between the two is easy; for others, it’s so befuddling that it discourages any straying from cable at all. Now, in a sign of on-demand TV’s popularity, some cable companies, including Comcast, Charter Communications and Cox Communications, are talking with Netflix about doing away with the two-step and making the subscription service — and other online video services — available through the set-top boxes that most Americans have in their living rooms.

Who’s Behind The Sponsored Content at BuzzFeed, Gawker, Hearst And WaPo? (Ad Age / Media News)
What good is native advertising if it doesn’t talk like a native? To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here’s a look at four publishers, and how their sponsored-content teams shape up.

Vice CEO on Old Media: ‘They Can Go to Hell Quite Frankly’ (Fortune)
Born as an indie magazine, Vice Media has morphed into an irreverent digital media powerhouse, in large part, through the force of personality of its iconoclastic CEO-cum-on-air-personality, Shane Smith. Its approach to the news has been described as “More Jackass than journalism.” Yet, Vice’s raw, in-your-face voice is resonating with an ever-growing global audience of young people hungry for something new.

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Is The Times Being Stealthy? Or Just Improving Its Reporting in Real Time? (NYT / Public Editor’s Journal)
When an article goes online in one form, changes a few hours later and appears in print in still another form, what exactly is happening? Is this sneakiness, as some claim, or just garden-variety editing to make an evolving story better? I get plenty of mail on this subject from readers, many of whom are pushing for more transparency from the Times.

Topless Women Endure in The UK Press (CJR / Minority Reports)
UK author and actress Lucy Ann Holmes bought a copy of The Sun one day last August to read its sports page — the previous day, six British women had won Olympic gold medals. But the predominant woman in the paper was the topless one on page three, a tasteless recurring feature.

Newsweek: The Poster Child of Magazine Journalism Failure (The Guardian / Michael Wolff)
Newsweek, of course, has become something of an objective correlative for the fate of big time journalism: If it can fall, anything can. And yet, a job is a job. A challenge is a challenge. And a brand is… well it is unclear what a brand is, but, presumably, better than none at all. That is probably why Newsweek’s new proprietor, International Business Times Media, bought it. Because it is storied; because the company’s owners have aspirations, and, post-apocalypse, they could afford it. What’s more, Newsweek has some cash flow from its international editions. Enough perhaps to take a flyer on trying to revive the mother brand.

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Mediabistro Chats

Do you think libraries will become extinct? (via @TechCrunch)

twitter JameelahJNBA I hope not!

twitter nwilborn19 @JameelahJNBA what do u need one for now? Unless u don’t have internet access?

twitter JameelahJNBA @nwilborn19 bingo. Plus, I still check out physical books.

twitter melissacralph God I hope not. Whether it’s symbolic or functional, a library is the representation of free education for every1

twitterAndre Cartwright nope. magazines may become extinct, but text-heavy books i doubt will. think about it, vinyl is still around…

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