Morning Media Newsfeed: Alec Baldwin on MSNBC? | Kelly Bumps Hannity? | Patch to Lay Off Hundreds

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Alec Baldwin Set to Host New MSNBC Primetime Show (Mediaite)
Mediaite has learned from a senior source in the cable news industry with knowledge of MSNBC’s programming that actor Alec Baldwin is getting his own weekly show in MSNBC’s primetime lineup. According to our source, the so far untitled show will air Fridays at 10 p.m. ET and will feature a large dose of Baldwin’s outspoken liberal politics. The Atlantic Wire Currently, The Last Word with Lawrence O’Donnell runs at 10 p.m. Monday to Thursday on the network, meaning Baldwin wouldn’t cut into any other personality on the channel’s time. Instead, the actor’s rumored show would replace a series of documentaries on prisons. THR / The Live Feed Reporting has also emerged as a recent passion of Baldwin’s. He hosts a weekly WNYC podcast of interviews called Here’s the Thing. And HBO will premiere his documentary, Seduced and Abandoned, later this year. He and James Toback filmed the project, which features interviews with actors and directors about the risks and rewards of big budget filmmaking, at the Cannes Film Festival in 2012.

Megyn Kelly Reportedly Taking Over 9 P.M. Slot in Fox News Primetime Lineup (Fox News)
Where is Megyn Kelly headed? Fox News Chairman and CEO Roger Ailes announced last month that Kelly would move to a primetime position when she returned from maternity leave. Now the Drudge Report says she’ll take over the 9 p.m. ET slot in the primetime lineup, but Fox News isn’t spilling the beans. NY Mag / Daily Intelligencer Matt Drudge being Matt Drudge, he strategically left out the juiciest part: Sean Hannity owns the 9 p.m. hour and is signed with Fox News through 2016. “It’s all about Megyn,” an “insider” told Drudge. “She is the new face of cable news.” TVNewser It is not immediately clear where Hannity, who currently hosts the 9 p.m. hour, will move. Kelly’s addition to primetime will be the first significant change to the network’s primetime programming in 11 years, when Greta Van Susteren took over the 10 p.m. slot from Paula Zahn in January, 2002. In 2008, Alan Colmes departed Hannity and Colmes leaving the 9 p.m. slot to Hannity. TVNewser “Generally, I don’t confirm or deny any rumors, and that is a rumor at the moment,” said Ailes, adding “all of our stars will be back.” Variety Until Thursday, speculation had swirled that Kelly might take the 10 p.m. slot on Fox News Channel that is currently occupied by Van Susteren. To be sure, moving Kelly to 9 p.m. does not mean Hannity is leaving primetime. He could move elsewhere within the lineup.

Patch Is Laying Off Hundreds of Employees Friday (
A Patch tipster reports: “Patch employees will learn their fate starting Friday at 9 a.m. on an all company call with Tim Armstrong. Managers were told last night not to discuss the layoffs with subordinates or reference them at all.” TechCrunch There will be between 200 and 550 “impacts,” according to sources at AOL, a surprisingly broad range of potential layoffs. It isn’t clear how the company can be so unsure of its plans, but I would interpret the range as indicative of AOL’s hope that it can salvage some of its Patch sites that currently lose money. In its most recent public earnings call, Armstrong noted that certain Patch sites may be able to find local partners. Business Insider Patch CEO Steve Kalin and “chief content officer” Rachel Feddersen are out, a former Patch executive who remains in contact with people at the AOL-owned local news network says. This former executive is hearing that AOL is going to run Patch less as an independent subsidiary, and more like an AOL division. FishbowlNY Over at Romenesko, readers have been actively chiming in to his August 8 item on the matter; the comments thread includes insightful observations from various ex-Patch employees.

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Chuck Todd Says Clinton Miniseries Is A ‘Total Nightmare’ for NBC News (Poynter / MediaWire)
NBC’s planned miniseries about Hillary Clinton is a “total nightmare for NBC News,” NBC News’ White House correspondent Chuck Todd said on Morning Joe Thursday. “We know there’s this giant firewall, we know that we have nothing to do with it,” Todd said, “and we’re going to only own the negative, whether its negative because, you know, the Clinton people are upset that it’s too tough on them or negative because the Republicans think it’s this glorification of her.” HuffPost The NBC News revolt against an upcoming miniseries about Clinton continued on Thursday, with Andrea Mitchell calling it a “really bad idea.” TVNewser Joe Scarborough and Mika Brzezinski also interviewed Reince Priebus about his letters threatening to keep NBC and CNN out of the 2016 debate cycle if the Clinton specials aren’t canceled.

What Is Nate Silver’s New ESPN Site Going to Look Like? (Deadspin)
Nate Silver’s ESPN-owned FiveThirtyEight site is not going to be The Nate Silver Show plus a few contributors. Silver’s plan is to make it a Grantland II, of sorts. “I’m actually out here kind of meeting with you and [Grantland publisher] David Cho and the Grantland folks because that really is a lot of the vision for what FiveThirtyEight is going to be like,” Silver told Bill Simmons on the BS Report Thursday. “We’re going to be hopefully hiring a number of other smart people to write and edit and make beautiful visualizations and graphics.”

The Washington _________ (Slate / Sports Nut)
This is the last Slate article that will refer to the Washington NFL team as the Redskins. For decades, American Indian activists and others have been asking, urging and haranguing the Washington Redskins to ditch their nickname, calling it a racist slur and an insult to Indians. They have collected historical and cultural examples of the use of redskin as a pejorative and twice sued to void the Redskins trademark, arguing that the name cannot be legally protected because it’s a slur. Slate is far from the first to take a stand against the nickname. FishbowlNY While some will undoubtedly call this Slate being Slate (being contrarian for the sake of being contrarian), we applaud the move. Maybe one day Redskins owner Daniel Snyder will do the same, but we won’t be holding our breath. DCist Giving credit to Slate editor David Plotz’s terrific reasoning for the decision, New Republic editor Franklin Foer tweeted out that his magazine would also be omitting the name from its style guide. In an email, Foer expanded on his reasoning: “This is hardly a great moral issue of our time, but it’s not a terribly complicated one. It’s an offensive name. Period.” Mother Jones / Political Mojo In an admittedly small gesture, Mother Jones is also tweaking our house style guide. From here on out, we will refer to the team online and in print as “Washington” or “Washington’s pro football team” or, if we get sassy, “the Washington [Redacted].” For those of you who come to Mother Jones for your breaking NFL news… never mind, I can’t even.

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Glenn Greenwald Offered Brazilian Protection From U.S. (Salon)
A Brazilian official has taken the unusual step of publicly announcing that the Brazilian government will offer Guardian writer Glenn Greenwald protection from the U.S. government after determining he risks facing legal action if he returns to the U.S. To receive protection from Brazil, Greenwald would have to officially request it. But though he takes the risk of prosecution seriously, Greenwald tells me he has no intention of taking the Brazilian government up on the offer — and that he plans to return to the U.S. sooner than later, come what may. Wired / Threat Level A pro-privacy email service long used by NSA leaker Edward Snowden abruptly shut down Thursday, blaming a secret U.S. court battle it has been fighting for six weeks — one that it seems to be losing so far. “I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly 10 years of hard work by shutting down Lavabit,” owner Ladar Levison wrote in a statement. “After significant soul searching, I have decided to suspend operations.”

Al Jazeera America Hires Former NBC News Anchor John Seigenthaler (TVNewser)
Al Jazeera America continues its string of big, splashy hires. The latest addition is former NBC nightly News weekend anchor John Seigenthaler, who will serve as the primetime news anchor. Seigenthaler was an 11-year veteran of NBC News, reporting for all of its major programs and anchoring on NBC, CNBC and MSNBC. TheWrap / MediaAlley After a brief stint at the AP, Seigenthaler left news altogether in 2008 to join his family’s public relations firm. But the siren song of journalism proved too hard to resist, so when Al Jazeera America approached Seigenthaler about a position, he readily accepted.

BuzzFeed’s Revolting New Low: Making A Facebook Photo of A Murder Victim Go Viral (PolicyMic)
Derek Medina, a resident of Miami, has apparently shot and killed his wife during an argument. The crazed man posted his confession onto Facebook with a picture of his dead wife’s body. The Facebook image title reads “Rip Jennifer Alonso.” Medina handed himself into Miami police, who later found his wife’s body just where he had left her. Officers also discovered a child at the scene who was unharmed. On multiple sites, the image has been blurred, and for good reason. Yet BuzzFeed was not one of those sites.

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Newspapers Should Be More Like Amazon (New Republic)
We don’t know if Jeff Bezos bought The Washington Post as an act of altruism or business genius, or something in between. What we do know is that, at Amazon, he learned, and taught, the right lessons. “The three big ideas at Amazon are long-term thinking, customer obsession, and willingness to invent,” Bezos said recently. Precisely the ones the news industry now needs.

Wired Taps Real Journalists to Push Further Into Native Advertising (Adweek)
Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out? Increasingly, by creating stand-alone units. Onion has its Onion Labs, a serious branded content team that creates Onion-like parodies for brands. And The Huffington Post recently launched its HuffPost Partner Studio, an in-house creative agency for brands to produce sponsored content tailored to the HuffPost audience and environment. And now, Condé Nast’s Wired is officially unveiling a new unit called Amplifi; its mandate is to create content for brands that’s highly tailored to the Wired reader while labeled as promotional.

Time Warner Cable Taking Bigger Hit Than CBS in PR War Over Blackout: Survey (Variety)
Consumers have increasingly negative views of both Time Warner Cable and CBS in the wake of the companies’ contract dispute — which has left the Eye’s stations dark for cable customers in New York, L.A. and Dallas since last Friday — but the operator is faring worse in the court of public opinion, according to a new survey.

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Ben Bradlee to Receive Medal of Freedom (The Washington Post)
Former president Bill Clinton, talk-show icon Oprah Winfrey and Benjamin C. Bradlee, the former executive editor of The Washington Post who oversaw the Watergate coverage that helped end the presidency of Richard Nixon, will be awarded the country’s highest civilian honor by President Obama later this year.

Chinese State Media Fooled by Satirical Story on Washington Post Sale (The Washington Post / WorldViews)
The announcement that Amazon chief Jeff Bezos had purchased The Washington Post surprised a lot of people, but it appears that the folks over at China’s ever-serious state media were so taken aback by the news that they briefly lost the ability to differentiate satire from reality. On Thursday, the state-run Xinhua news agency translated into Chinese a heavily satirical story from on the sale, running it as fact. The story was dutifully re-reported by People’s Daily Online and other Chinese media outlets.

PBS Finds A ‘Lost Generation’ of Viewers, Thanks to Downton, Romney And Mr. Rogers Remixed (TheWrap)
Here’s a fact that may increase your faith in Americans’ viewing habits: PBS is the only broadcast network that is steady in the key 18-49 demographic, up in total viewers and up dramatically in viewers 18-34.

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