Morgan Stanley Tells Its Brokers To Start Tweeting
The largest US retail brokerage, Morgan Stanley Smith Barney, has announced that it will allow its brokers to start using Twitter – a pretty big shakeup in the financial sector, where communication is typically is monitored, archived and screened to prevent any underhanded dealings.
Morgan Stanley is the first major wealth manager to give its brokers the “OK” to start tweeting, according to Reuters.
The firm will begin by allowing a 600 person test-group to start using LinkedIn and Twitter next month – the former of which will be unrestricted, while the latter will be somewhat more restricted.
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