More Tips for Pitching to Journalists

Today the always-excellent Muck Rack features a guest blog post from Gelberg Communications founder Jon Gelberg on a question that will challenge PR professionals until the end of time: What’s the most effective way to pitch stories to journalists and bloggers?

As Gelberg’s headline implies, the act of pitching is really more of “a seduction”. His piece points out some of the obvious challenges inherent in the pitching process and proposes a few common-sense solutions–but this is a topic that’s always worth revisiting, so we’ll summarize.

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