There’s a difference between like and love. Because, I like my Skechers, but I love my Prada backpack”
– Bianca to Chastity, Ten Things I Hate About You (1999)
Canadians have a reputation for being friendly people, but it seems Torontonians want more love. Last week, a group of “love activists” stormed the corner of Bay and Bloor Streets in Toronto to petition for a “love button” on Facebook.
Currently, the social network offers users the option of “liking” friend’s pictures, comments, and status updates by clicking the “like it” button, but “love it” isn’t yet an option. According to Metro News columnist Kyla Sergejew, a “boisterous crowd gathered outside Facebook Canada headquarters at noon chanting and passing out flyers, pins and stickers for Virgin Mobile’s campaign for a Love Button to become an official function on Facebook.”
Virgin Mobile has launched a website for their “Join the Love” campaign, a webspace dedicated to gather signatures in support of adding a “love button” to Facebook. “We just don’t ‘like’ things” boasts the Virgin homepage, “we LOVE them. So we’re petitioning Facebook to add a love button so you can share your love all over the place.” The website directs readers to sign a petition in favor of the love button. The petition currently claims 2,994 signatures, including the likes of singer/actress Mandy Moore.
A love button would give Facebook users the ability to express degrees of affection on the social network, but does adding a “love” option bankrupt the word of its meaning? The world “love” is already as carelessly tossed around as hacky sack, and if Virgin is successful with their “love button” campaign, they’d be adding hundreds of millions kicks per day.
Then again, maybe there’s not enough love in our world; if Canadians are globally recognized as ambassadors of peace and amiability, perhaps, if our campaign is successful, we can also be known as digital ambassadors of love.
What do you think of a “love” button?
Image via Metro News