More Than 1 Million People Per Week View Customer Service Tweets [STUDY]

A new study from TOA Technologies reveals that more than one million people view tweets related to customer service every week and that more than 80% of those tweets are of a critical or negative nature.

It’s no surprise that people who have a negative customer service experience are more likely to tweet about it than those who have a positive or neutral one, but the sheer number of negative tweets is pretty daunting to anyone who is currently involved in Twitter customer service.

However, it also offers an opportunity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in