More on the Apple-NBC Mudfight
Analysts are beginning to weigh in on last week’s bombshell announcement that NBC will not renew their contract with Apple to sell television shows in the iTunes Store.
We’ve got three here, all of which are worth reading:
CNET News – NBC, Apple play game of brinkmanship
MediaPost – NBC Bolts From iTunes, Links Up With Amazon
Forbes – The Apple-NBC Battle Won’t Amount To Much
Essentially, the name of the game is control. Both companies want to have more control over episode pricing, bundling packages, promotion, and distribution.
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