More on SanDisk SlotMusic

RCR Wireless News columnist Colin Gibbs writes that even though most of the tech industry snorted at the introduction of SlotMusic, SanDisk’s Hail Mary pass for a new physical distribution format, older folks who grew up on records and CDs may well take to the idea. Plus, the retail chain link may be its best asset.

“SlotMusic’s most attractive feature may be its most archaic: the way it’s distributed,” Gibbs said. “Cards will be sold at brick-and-mortar stores like Best Buy and Wal-Mart, allowing users to pick up a card or two at the same time they buy a new phone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in