More on Hendrie's Move
KFI Programming Coordinator Christie Parks said this in an email responding to a loyal Phil Hendrie listener who was disappointed in the decision to move him to XTRA 570, KFI’s sister sports station.
We thought that Hendrie’s show would be a perfect fit for XTRA 570. He tends to do well with men 25 – 54 and that is the station’s primary demo. Also, he had been on KFI AM 640 for so many years, many of our listeners grew tired of his format; the general concensus[sic] was that they were bored and wanted more news/political talk shows.
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