Facebook Testing ‘More From’ Feature For Video Player In IOS App

Facebook is testing a new feature in its iOS application that displays more organic videos uploaded by users (not video ads) in a carousel format under the header, “More From.”

VideosMoreFrom650Facebook is testing a new feature in its iOS application that displays more organic videos uploaded by users (not video ads) in a carousel format under the header, “More From.”

Josh Constine of TechCrunch discovered the feature, and Facebook confirmed the test to him, saying it only applied to organic videos uploaded to Facebook, and not to ads, or to videos uploaded to other platforms, such as YouTube.

Facebook told Constine the new feature is being tested with a “subset” of users, adding:

This is a new feature we are testing on mobile to help people find more videos they might be interested in.

Constine

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in