More Fans 'Checking In' to TV Series

TV fans have been ‘checking-in’ to their favorite series—i.e. alerting their Facebook friends what shows they are watching at a given moment—at the rate of 10,000 check-ins per day on TVGuide.com, according to officials.

TV check-ins are the tube’s answer to the growing trend of people checking-ins at restaurants and bars via location-based applications like Foursquare, and increasingly Facebook. Several startups, including GetGlue, have been popularizing the activity with TV—which broadcast networks love—given that it would seem to encourage live viewing.

TVGuide.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in