More Fans ‘Checking In’ to TV Series

TV fans have been ‘checking-in’ to their favorite series—i.e. alerting their Facebook friends what shows they are watching at a given moment—at the rate of 10,000 check-ins per day on TVGuide.com, according to officials.

TV check-ins are the tube’s answer to the growing trend of people checking-ins at restaurants and bars via location-based applications like Foursquare, and increasingly Facebook. Several startups, including GetGlue, have been popularizing the activity with TV—which broadcast networks love—given that it would seem to encourage live viewing.

TVGuide.com launched its check-in features on Oct. 20 by introducing multiple “I’ll Watch” buttons on the site leading to flood of early response. The site’s check-in feature is integrated with Facebook—meaning that users who check into various shows on the site can instantly alert their Facebook friends.

According to TVGuide.com execs, people have checked into 7,400 different episodes of 1,800 shows on a wide variety of networks. The most checked-in shows to date include House, Vampire Diaries, the CMA Awards, Sons of Anarchy, Monday Night Football, The Office and Blue Bloods.

Going forward, TVGuide.com is using the check-in feature to automatically build personalized lists of viewers’ favorite shows, which will appear on multiple pages throughout the site. “I’ll Watch” buttons are now also built into TVGuide.com’s listing grids.