More Career Advice for Upcoming PR Professionals

PR block

As hot as PR may be right now (check out the growing gap between communicators and journalists), young professionals still face considerable challenges in navigating their way around the industry.

Last week we spoke to Courtney Lukitsch, principal and founder at Gotham Public Relations, to learn more about how she evaluates junior-level candidates. This week she shared more insights on what applicants need to know and the ways in which the industry will change in coming years.

PR is a rapidly changing business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in