NEW YORK Meredith Corp. and its lifestyle magazine More have teamed up with Candace Bushnell, creator of HBO’s Sex and the City and NBC’s Lipstick Jungle, on a new Web series.
Written by Bushnell and produced by director Ellen Gittelsohn (Roseanne, Designing Women), The Broadroom will take a humorous look at workplace issues facing women.
Cast members include Jennie Garth from Beverly Hills, 90210 and Talia Balsam from Mad Men. Four episodes are scheduled for September.
As part of the deal, Bushnell will pen two columns for the September and October issues of Meredith’s More, a title targeted at women age 40-plus.
More editor Lesley Jane Seymour said she hopes the series will become “the next Lipstick Jungle. It’s funny, and a lot of women will recognize themselves. There’s the millennial and boomer women, all representative of different crowds we see in business.”
Original online video has had its share of recession-related challenges. For The Broadroom, however, Meredith enlisted Maybelline as a sponsor. The series is part of a nine-month, multiplatform campaign for Maybelline’s Color Sensational Lip Color lipstick line.