More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

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Is this a trend in the making, or what?

In case you’re not 13 years old, Austin Mahone is a rising pop star who won MTV‘s “artist to watch” award at the most recent VMAs.

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