MoPub has announced an ad-buying platform for apps that lets mobile marketers build different types of promotional experiences. In the example given of launch partner Tango, a cross-platform messaging app with some 130 million users, the ads—billed as "native"—can appear in Tango users' news feeds and message inboxes.
The Financial Times first revealed plans for the platform in October, one month after Twitter purchased MoPub for a reported $350 million. According to the San Francisco-based companies, app developers can work with a brand marketer to place promos in their apps while matching their apps' design elements—offering creative flexibility to produce "native" looks and feels.
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