Going gray? You should check out the new collaboration between Monster.com and Just For Men (yes, the hair coloring company). They’ve quietly launched Justformen.monster.com with information pulled from their career advice archives. So it’s not advertorial content, but tying it to a specific product means the information is collected and curated differently. (Previously, there was no section on Monster just for older, male workers.)
Vanessa Dennis on Cheezhead calls it an “unusual advertising collaboration.” We say it’s brilliant. Repackage the same content you already have, sell ads around it, and create value for a niche that was previously underserved.