Daily active users is one of the more indicative metrics to measure a game by as it gives a more accurate depiction of what kind of activity a game is seeing than monthly users or other ways of looking at total traffic. While short-term DAU gains can be a result of ad spends, a game that shows a substantial increase in daily traffic over a longer period of time is one with higher engagement and revenue.
This week’s list is dominated by Monopoly Millionaires, which showed a massive 145% increase this week with over 315,000 new players in just one week. According to AppData, our historical metrics platform for tracking the top games on Facebook, EA’s new game is not only bringing in players but also holding on to around 25% of their monthly players each day. This retention number is likely to decrease as is generally the case with maturing Facebook games, but Monopoly Millionaire is making a fast start out of the gate.
Top Gainers This Week – Games
|3.||Galaxy Online II – Most Competitive Strategy Game||137,990||+137,852||+99,893%|
|4.||Mafia Wars Game||2,323,704||+104,345||+5%|
|7.||Dragons of Atlantis||324,214||+66,967||+26%|
|13.||Spot The Difference||63,971||+38,490||+151%|
|14.||Slotomania – Slot Machines||208,346||+36,847||+21%|
Galaxy Online II is a new sci-fi themed strategy game by IGG, developers of GodsWar Online. Launched just over a week ago and gaining players quickly, Galaxy Online II is most reminiscent of the wave of Evony-inspired strategy clones such as Kingdoms of Camelot and Dragons of Atlantis. Using very archaic-looking UI and virtually no introductory tutorial to familiarize players with the game, Galaxy Online II starts players out with a series of quests to build a protective city. Players have a 72 hour time period in which they cannot be attacked to give them time to fortify their city. Resources must be collected in order to build buildings and continue to research new skills. The game has many elements that are generally seen in traditional games such as multiplayer chat, friending system, auction system/player trading, mail, and inventory. It all feels over-complicated and under-explained, but in 7 days Galaxy Online II is already at 138,000 DAU.
Playdom’s Sorority Life is an ancient hit in Facebook terms, having launched in August of 2009. This women-centric game still has 1.7 million MAU and continues to be one of Playdom’s more successful titles despite showing its age. This week, a wave of traffic has been headed towards the game’s new Rio expansion (it gives players the option to study abroad in Rio de Janeiro). Titles that have been around quite a while often see dips in their traffic during lulls between feature releases, and Sorority Life is a content heavy game requiring new quests and outfits to keep players interested.
The data in this post comes via AppData, our data service tracking growth and trends across the Facebook platform.