Monopoly, Mafias, and Sororities Lead This Week’s List of Fastest-Growing Facebook Games by DAU

Daily active users is one of the more indicative metrics to measure a game by as it gives a more accurate depiction of what kind of activity a game is seeing than monthly users or other ways of looking at total traffic. While short-term DAU gains can be a result of ad spends, a game that shows a substantial increase in daily traffic over a longer period of time is one with higher engagement and revenue.