Tyler Brûlé, founder of Monocle, first got the idea for his global pub from observing consumers at airports. “It was frequently Wallpaper* and The Economist. I decided to merge elements of the two but refine the package,” the journo/entrepreneur/publisher told Mediabistro.
Although the pub’s staffers are likely to be seen reading The Financial Times and The International Herald Tribune, editor Andrew Tuck says Monocle has its own definition of what’s newsworthy. “We think that a lot of news organizations, especially [those committed to] daily or weekly news, tend to run around in a herd,” he said.
Monocle also strives to take care of its writers. “If a writer goes on a story for us, they will have a water-tight itinerary, they will travel with a reasonable airline, and they have my mobile number and know that if they want to give me a ring at midnight if anything has gone wrong, that’s what I’m here for,” said Tuck.