Mondelez International Signs Facebook Ad Deal

Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.

MondelezInternationalCoverImage650Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.

The deal between Mondelez International and Facebook was brokered in conjunction with Aegis Media, and it covers 52 countries, including the U.S., the U.K., France, Brazil, India, Indonesia, and the Gulf states.

In addition to advertising, the pact between the two companies covers “a joint commitment to innovation,” opportunities within the social network’s beta-testing programs, access to research, and capability building through immersion days in priority markets.

Facebook Vice President of Global Marketing Solutions Carolyn Everson said in a release announcing the partnership:

As an industry, we’re shifting back to a more personal way of marketing, leveraging technology to bring a personal touch to business with the scale and efficiency of mass media.

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