79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.

Social media finished second behind texting (90 percent) and above playing games (42 percent) as the most popular activities in the poll.

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Facebook (68 percent) finished above Twitter (63 percent) when the smartphone was the primary device used to access these channels, although Twitter had a slight edge on both the laptop and tablet categories. YouTube’s smartphone share is only slightly larger than its laptop split.

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

(Source: eMarketer. Image via Shutterstock.)