LA Start-Up Crunches Real-World Consumer Behavior of Social Media Users

Currently in beta, Momentfeed.com – a start-up venture co-devised by MaxGladwell.com blogger Rob Reed (pictured) – aggreggates the mountain of [I’m currently at…] info-widget data posted by users of FourSquare, Facebook, Twitter, Gowalla and Whrrl into a single, searchable dashboard.

NextWeb.com contributor Lawrence Cohen took a spin and gives the application an early, conditional thumbs up. Especially for its development of an “engagement score” algorithm, whereby a chain like Starbucks can be compared to a Peete’s or Coffee Bean.

Momentfeed

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