Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering.
Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who have enabled location services and are within a specific distance from those SMBs’ physical locations.
MomentFeed said the addition of local awareness ads to its platform will allow brands to generate single national ad campaigns that automatically transform into hundreds or thousands of localized and targeted ads specific to their business locations.
MomentFeed CEO Robert Blatt said in a release announcing the addition of Facebook local awareness ads:
It’s no longer enough for national campaigns to simply create awareness. In the mobile consumer era, these campaigns need to drive action, which is most frequently a visit to a store or restaurant.
Everyone is trying to close the loop between social engagement and sales. MomentFeed does this while providing a scalable way for national brands to be locally relevant. Our local analytics tie into the social and advertising portions of our platform, providing retailers with the ability to truly match their online customer engagement to real in-store transactions.