Mollie Chen, Editorial Director of Birchbox, Talks Content Marketing
Birchbox, the online subscription service that sends its customers a box of beauty and grooming goodies every month, has exploded since its inception four years ago. Subscribers have doubled to more than 800,000 since last year alone and an international expansion is in the works.
Editorial director Mollie Chen understands that the success of the company is due in large part to its smart branding skills. In our latest So What Do You Do column, Chen talks about the company’s vocal community, mobile initiatives and creating content its audience will love:
What goes into creating content that considers all stakeholders: the customer, your brand partners and Birchbox itself?
We think about these things on a monthly basis, but also things are definitely on a daily basis.
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