MogoTXT Delivers Texts from NBA Stars to You
MogoTXT, a start-up that operates public texting groups, has launched texting groups for a handful of NBA players. Initially, five pro basketballers have agreed to post daily text messages that their fans can sign up to receive.
This is the first step in the company’s plan to get more sports stars and celebrities to use the group texting service to build up a mobile fan base. It also expects the service to create targeted advertising opportunities for major brands.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in