It’s cloud-based. It’s on-demand. It’s all-you-can-eat. Or listen, rather. It’s customizable, “intelligent,” browser-based, built in HTML5, and curated. It’s a music service that competes with Spotify, Rdio, Rhapsody, and Pandora. And now, it’s free.
At midnight tonight, music listening service MOG will open its 11 million songs to users in the US at no cost. Previously, the service charged a monthly subscription. But to compete in a crowded field, the service has offered up its catalogue—for which it pays licensing fees to the major labels—in a “freemium” business model it cribbed from Dropbox.
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