Modest Mag Industry Recovery Seen After Short-Term Pain
The U.S. consumer magazine industry will recover modestly by 2013, but only after falling sharply in the near-term, tamped down by the economic downturn and continued shift of readers and advertisers from print to digital, projects a new five-year forecast.
Between 2008 and 2010, print advertising will plummet 22.8 percent to $9.8 billion before rising 14.3 percent to $11.2 billion by 2013, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2009-2013.
The weakened economy also will continue to take its toll on circulation as consumers forgo magazines and more titles shut down.
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