MocoSpace's Mobile Browser Based Title Street Wars Commands $13 ARPPU

Mobile entertainment provider MocoSpace just launched their first mobile browser-based social game called Street Wars. The game has acquired over half a million MAUs within its first month of launch, setting a high bar for this industry.

Mobile entertainment provider MocoSpace just launched their first mobile browser-based social game called Street Wars. The game has acquired over half a million MAUs within its first month of launch, setting a high bar for this industry. More after the jump.

We covered MocoSpace back in June during the launch of its mobile social gaming platform. At the time, MocoSpace had 12 million members that were engaging in over a million games a month. The founders Jamie Hall and Justin Siegel have been operating the company since 2005 and have announced major milestones such as the official launch of their Android app also earlier this year.

MocoSpace now has 15M members and their latest title called Street Wars has garnered over 500,000 MAUs. What’s most interesting is the gamer that buys virtual goods spends $13/month, an ARPPU that’s 13x revenue generated from Facebook games with virtual goods. These results could be significant drivers of strategic changes for MocoSpace as they move beyond ad-supported content.

Street Wars, best viewed in iOS or Android devices, is an RPG game in which players strive for money and power, leveling up along the way as they do missions and compete in PVP matchups. The engagement level is high, with 50% of active players playing the game each day.

MocoSpace’s news is important because its one of the pioneers in smartphone browser-based gaming. When we think browser-based gaming, we tend to think HTMl5. It could very well be that Street Wars is developed in HTMl5.

Launched in 2005, MocoSpace is based in Boston, MA and is backed by General Catalyst and Softbank Capital. For more information, visit www.jnjmobile.com 


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