MobPartner announces MobRetail Tracking Platform for measuring mobile's influence on in-store sales

Mobile advertising and monetization platform MobPartner has today announced its MobRetail Tracking Platform, aimed at allowing retailers to measure how mobile usage impacts their in-store traffic and sales. The MobRetail platform utilizes in-store beacon technology, thereby allowing for location-driven marketing campaigns, which can be targeted right down to a single aisle in a store.

The MobRetail system monitors users’ mobile actions and purchases via in-store beacons, and then compares that to their home or on-the-go activity.