Mobile video drives premium ad rates and monetizes reliably. As reported by Business Insider, “That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13 percent of the digital video ad market.”
BI Intelligence examined the demographics and behavior of mobile video consumers, breaking down the ecosystem and analyzing the behavior and devices behind the growth in consumption.
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