Facebook To Start Tracking Mobile Apps For Targeted Ads
Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads -- based on what applications people use -- in mobile news feeds, The Wall Street Journal reports.
Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads — based on what applications people use — in mobile news feeds, The Wall Street Journal reports.
This is one of the biggest moves Mark Zuckerberg and Co. have made in response to critics who worry about Facebook’s chances at capitalizing on its growing mobile user base.
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