Mobile Spectator App Expands for New York Marathon

Social media is overtaking one of the world’s most exciting races, as mobile phones and social networks will play major roles in the upcoming New York City Marathon. For this year’s big event, the Mobile Spectator App has expanded, allowing fans to follow runners throughout the event that will be held on Sunday, November 6.

It is expected that nearly 100,000 people will download this app, created by the New York Road Runners, a health and athletic group in NYC, and MapMyRun, a staggering amount considering it is a one-time event, and an amount that is about twice as many as last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in