Image courtesy Mozilla
Mobile payment and analytics company Bango has announced its partnership with Mozilla, bringing the company’s operator billing options to the Firefox Marketplace, and eventually to smartphones running Firefox OS. Bango’s system allows users to pay for their apps and other digital content purchases with their phone bill, rather than credit cards.
Bango has already found success through its system in both Europe and Latin America, where users may be less likely to own a credit card, and are more comfortable (or better able) to make their purchases using their phone bills or “pay-as-you-go” balances. Bango’s direct billing partnerships with Telefonica Digital and T-Mobile parent company Deutsche Telekom are expected to be joined by partnerships in additional markets in the coming weeks.
“Firefox Marketplace is the first app store to embrace operator billing from launch. We’re proud that Mozilla has chosen Bango, and we are pleased to be opening-up direct operator billing for our partners in these exciting, emerging smartphone markets,” said Ray Anderson, CEO of Bango, via a company release. “For many consumers in fast growth markets, a Firefox OS device will be their first smartphone. Operator billing from Bango enables every user of a smartphone to pay for apps and other digital content with one-click, without exception and even over Wi-Fi.”
The Firefox OS platform is built entirely around open Web standards, supporting apps developed using HTML5. Mozilla has previously confirmed that the company is targeting the devices to emerging markets with their low prizes. Firefox OS smartphones are also expected to have better battery life than competing devices.