Mobile Path to Purchase: INFOGRAPHIC
Seventy-three percent of smartphone owners use their devices to shop for products this year, up from 34 percent last year, according to a new report by Local Corporation called “Mobile Momentum: Spotlight on the Mobile Local Shopper.”
The company created an infographic called, “Mobile Path to Purchase” which highlights findings from the report. According to the graphic, 67 percent of smartphone shoppers researched store-based needs more this year than last. In addition, half of shoppers research shopping needs on the phone 50 percent of the time.
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