Mobile Marketing Investments Slow in '08: Report
MediaPost is reporting that while social media companies and ad networks continue to win favor from investors, mobile marketing services don’t have it quite so good.
In a new M&A report from Petsky Prunier, investments in mobile marketing tech and services have slowed significantly. The article said that holding companies and venture capital firms fed just $80 million into mobile marketing firms in the first half of 2008, down from $291 million during the same period in 2007.
“(Mobile)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in