Mobile Marketing Commands a Third of Total Digital Spend, and Google Takes the Lion's Share

Mobile marketing is now a $16 billion industry worldwide, of which Google commands more than 55 percent, according to eMarketer’s first ever global profile of the mobile marketing industry released today.

Mobile marketing now accounts for nearly a third of all digital advertising dollars spent globally.

Google earned more than $8.8 billion from mobile advertisers in fiscal 2013. Facebook, in a distant second place, brought in just over $2 billion, up from less than half a billion in 2012.