Mobile Marketers Cite Limited In-House Expertise, Outsource Efforts [Study]
40 percent of marketers say a lack of in-house expertise is the biggest challenge to mobile marketing success.
Forty-two percent of marketers currently use mobile marketing but that number is growing along with a greater need for in-house talent.
According to a survey by Ascend2, the greatest obstacle to successful mobile marketing is a lack of in-house knowledge. More than two-thirds of marketers are outsourcing at least part of their efforts as a result.
After limited in-house expertise, marketers believe budget constraints represent the biggest challenge to mobile marketing success (though a majority of marketers intend to increase mobile marketing spend this year).
Lack
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