Mobile Internet Usage Up, Nielsen Study

Mobile Internet usage is growing exponentially—undoubtedly boosted in large part by smartphones like the iPhone. However, despite the hype surrounding the segment, just a quarter of wireless subscribers logged onto the Web via their mobile devices in July.

According to a new report issued by Nielsen, there were 56.9 million mobile Web users in July of this year. That represents a healthy 34 percent spike in audience versus the 42.5 million mobile Web visitors tracked last year.

However,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in