Mobile Gaming Ad Network Chartboost Raises $19 Million

Launching in-app commerce product this year

Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can be best described as an ad network for mobile games, but “advertising is a word we don’t even use internally for Chartboost,” said co-founder and CEO Maria Alegre. Instead, she said, “we see Chartboost as a business engine [for mobile game developers].”

However Alegre pitches the San Francisco-based startup, investors are buying into her vision.

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