Mobile Games Less Popular Among Key Millennial Demographic

While games continue to be the most widely used mobile apps, users in the 24-35 year-old demographic use them substantially less, suggesting that the apps may see their popularity wane, according to app analytics company Flurry.

“While gaming still consumes a large portion of the time spent on devices, other categories appear to be closing the gap when it comes to consumer attention,” the company said.

Millennials, the 24-35 year-old group demographic group that is highly sought after by marketers, use games less than average.