Mobile First Moves into Virtual Goods Payments
Seven year-old Mobile First is the latest payments company to enter the social gaming market. It is launching a mobile payments service today that competes directly against a range of other mobile payment providers, including Boku and Zong.
Like its rivals, the company is letting developers install a simple widget that lets users can choose a set amount of virtual currency to purchase with their cell phone. Users provide their cell, number, Mobile First sends a text message to their phone containing a confirmation PIN number, then users enter that number in the widget to complete the purchase.
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