Social Pro Daily

Marketing to Facebook Users Between 13 and 24 Must Be Mobile-First

Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.

Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.

Facebook and Crowd DNA also found that:

More than three-quarters of respondents own smartphones.
72 percent said they could not leave their homes without their mobile phones, with Indonesia (84 percent), India and Brazil (both 77 percent) at the high end of that list.