Mobile ESPN Returns with a Vengeance (Not Really)

Mobile ESPN, the ill-fated MVNO (Mobile Virtual Network Operator) that died last year from a lack of interest, is now back.

This time around, it’s no longer a completely separate network with its own phones and pricing plans. Now it’s simply part of Verizon’s V CAST Mobile TV service, which costs $15 per month and works on select Verizon handsets.

Mobile ESPN makes a lot more sense in this incarnation, now that it’s just another video channel in the lineup, though one that’s supported by additional made-for-mobile content such as player stats and editorial pages.

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