Mobile Coupon Growth Expected to Continue

Despite privacy concerns

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by Juniper Research.

The growth comes as retailers continue to seek ways to engage directly with consumers. They are using SMS, MMS and NFC to target consumers who are nearby, giving them relevant discounts to entice them into locations.

It is an uphill battle of sorts, however.

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